MTY营销计划书【外文6500字】.docx

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1、A Marketing Plan for MTYApparel摘要内容应包括与设计（论文）等同量的主要信息，即说明论文的主题、研究目的、研究方法、重要结论等，中英文摘要内容要对应，不能增译或者减译AbstractMTY Clothing Co., Ltd. is a private enterprise specializing in selling discounted clothing brands. In order to better adapt to the slow recovery of the real economy after the epidemic to meet th

2、e needs of consumers, and improve product sales， this topic will be based on the actual situation of MTY clothing, based on the 4P theory basis to develop a scientific, perfect and effective marketing plan. First of all, understand the current market share and sales situation of the enterprise, and

3、then understand the current market situation, the business model and enterprise status of the main competitors by means of consulting materials and field visits, and analyze the obtained data (SWOT analysis). Next by conducting market research in the form of a questionnaire or interview to determine the target market and product positioning, according to the survey results, with scien